Closewell Studio
Immersive
proposals
that close.
Your proposal makes the case when you're not in the room. We build it so it wins there.
Custom-built for one deal, never a template
Live web proposal and PDF in 5 business days
From $5K, priced by what we build
Proposals for the deals that decide the year
Every buyer opens a proposal looking for one thing first. We design the proposal to lead with it.
enterprise deals priced per seat
Cost per seat
year-long creative retainers
The first month
fit-outs and fixed-price tenders
The phasing
strategy work sold to a board
The method
formal tenders with scoring
Compliance
formal tenders with scoring
Compliance
Gartner research found that B2B buyers spend 17 percent of their buying time meeting with suppliers. If three of you are in the running, that's about 5 percent each. The rest of the time, your proposal is doing the talking.
Source, Gartner, How B2B Sales Reps Maximize Customer Interactions (2018)A big deal gets signed off by finance, legal and procurement, and most of them never heard your pitch. The proposal has to make sense to every one of them on its own.
You're not the only one bidding. When everyone builds from the same templates, every proposal in the stack starts to look the same.
In our experience, the big proposal gets whatever time is left after everything else, from a team that's already stretched.
Template 12four bids, one layout
Fast and cheap. But other bidders can buy the same layout, and your team still writes every word.
Proposal_final_v3.pdfSent
LayoutTheme B, default
Great for sending, tracking and e-signing at volume. The design still starts from a template, and the writing still comes from your team.
Write our proposal for the big deal
Draft 19 seconds
We are pleased to submit this proposal to [Client].
Our solution delivers [benefit] for teams like yours.
A decent first draft in minutes. It's generic by design, with no read on what this buyer needs to see first.
Speaker notesPause here, walk them through it
12 / 40
Real craft, built as slides for someone to present live. A proposal gets read alone and forwarded, which is a different job.
MonTueWedThuFri
They know the brand best. In our experience, they're also stretched across everything else.
We write, design and build an immersive proposal around one deal and how that buyer decides. A chapter for each person who signs off, pricing they can work through on their own, and a matching PDF for procurement. It makes the case when you're not in the room.
Seven sample proposals for fictional companies, each built in the client's own colors around how that buyer decides. Open one and scroll it the way a buyer would.
All work
$1.6Mfixed fee, 18 months
A family furniture maker was handing over after four generations. As you scroll, the Hollis family tree redraws into a company with a board, a family council and an open CEO seat, and a switch moves eight real decisions from Sunday dinner to the board. Concept work for fictional companies.
Alder & Finch Advisors · Consulting
Read the case
$5.4Mover 30 months
A cement producer had pledged a 35 percent cut and needed a plan each plant could run. One tonne of cement travels the kiln as you scroll, and a fuel and clinker console drives a carbon ledger to 2035, plant by plant. Concept work for fictional companies.
Kilnwright Partners · Consulting
Read the case
$27Mover six years
A state forestry service lost a night to a fire nobody saw until a 911 call. The response replays that night with and without the network, and a pinned sequence walks the eight minutes from smoke to dispatch. Concept work for fictional companies.
Emberline Systems · Public sector
Read the case
$9.8Mover five years
A county library needed fourteen branches modernised without losing what people love about them. Each branch is an oak catalogue drawer you pull open, and a working catalogue search maps the route a hold takes through the system. Concept work for fictional companies.
Shelfmark · Public sector
Read the case
$3.1Mover three years
A luxury watch retailer was losing clients every time an associate left. The proposal is a movement where each gear is a moment in one client's five years, and switching to today's way stops the watch at month twenty-six. Concept work for fictional companies.
Keeper · Retail
Read the case
$46Mguaranteed over ten years
An airport wanted more from its departures store and a guaranteed return. The board is the contents page, you drag a traveller from security to the gate to see their path and basket, and a pinned sequence bends the corridor through the store. Concept work for fictional companies.
Farewell & Co. · Retail
Read the case
$72Mover seven seasons
A ballpark's lines peaked between innings and fans missed the game. You scrub a full game and watch every stand's line, then drag a baseball to set when the app nudges fans to order ahead and the rush flattens. Concept work for fictional companies.
Tableside · Food and hospitality
Read the caseSeven sample proposals for fictional companies, each built in the client's own colors around how that buyer decides. Open one and scroll it the way a buyer would.
All work$1.6Mfixed fee, 18 months
A family furniture maker was handing over after four generations. As you scroll, the Hollis family tree redraws into a company with a board, a family council and an open CEO seat, and a switch moves eight real decisions from Sunday dinner to the board. Concept work for fictional companies.
Alder & Finch Advisors · Consulting
Read the case$5.4Mover 30 months
A cement producer had pledged a 35 percent cut and needed a plan each plant could run. One tonne of cement travels the kiln as you scroll, and a fuel and clinker console drives a carbon ledger to 2035, plant by plant. Concept work for fictional companies.
Kilnwright Partners · Consulting
Read the case$27Mover six years
A state forestry service lost a night to a fire nobody saw until a 911 call. The response replays that night with and without the network, and a pinned sequence walks the eight minutes from smoke to dispatch. Concept work for fictional companies.
Emberline Systems · Public sector
Read the case$9.8Mover five years
A county library needed fourteen branches modernised without losing what people love about them. Each branch is an oak catalogue drawer you pull open, and a working catalogue search maps the route a hold takes through the system. Concept work for fictional companies.
Shelfmark · Public sector
Read the case$3.1Mover three years
A luxury watch retailer was losing clients every time an associate left. The proposal is a movement where each gear is a moment in one client's five years, and switching to today's way stops the watch at month twenty-six. Concept work for fictional companies.
Keeper · Retail
Read the case$46Mguaranteed over ten years
An airport wanted more from its departures store and a guaranteed return. The board is the contents page, you drag a traveller from security to the gate to see their path and basket, and a pinned sequence bends the corridor through the store. Concept work for fictional companies.
Farewell & Co. · Retail
Read the case$72Mover seven seasons
A ballpark's lines peaked between innings and fans missed the game. You scrub a full game and watch every stand's line, then drag a baseball to set when the app nudges fans to order ahead and the rush flattens. Concept work for fictional companies.
Tableside · Food and hospitality
Read the caseSeven sample proposals for fictional companies, each built in the client's own colors around how that buyer decides. Open one and scroll it the way a buyer would.
All work$1.6Mfixed fee, 18 months
A family furniture maker was handing over after four generations. As you scroll, the Hollis family tree redraws into a company with a board, a family council and an open CEO seat, and a switch moves eight real decisions from Sunday dinner to the board. Concept work for fictional companies.
Alder & Finch Advisors · Consulting
Read the case$5.4Mover 30 months
A cement producer had pledged a 35 percent cut and needed a plan each plant could run. One tonne of cement travels the kiln as you scroll, and a fuel and clinker console drives a carbon ledger to 2035, plant by plant. Concept work for fictional companies.
Kilnwright Partners · Consulting
Read the case$27Mover six years
A state forestry service lost a night to a fire nobody saw until a 911 call. The response replays that night with and without the network, and a pinned sequence walks the eight minutes from smoke to dispatch. Concept work for fictional companies.
Emberline Systems · Public sector
Read the case$9.8Mover five years
A county library needed fourteen branches modernised without losing what people love about them. Each branch is an oak catalogue drawer you pull open, and a working catalogue search maps the route a hold takes through the system. Concept work for fictional companies.
Shelfmark · Public sector
Read the case$3.1Mover three years
A luxury watch retailer was losing clients every time an associate left. The proposal is a movement where each gear is a moment in one client's five years, and switching to today's way stops the watch at month twenty-six. Concept work for fictional companies.
Keeper · Retail
Read the case$46Mguaranteed over ten years
An airport wanted more from its departures store and a guaranteed return. The board is the contents page, you drag a traveller from security to the gate to see their path and basket, and a pinned sequence bends the corridor through the store. Concept work for fictional companies.
Farewell & Co. · Retail
Read the case$72Mover seven seasons
A ballpark's lines peaked between innings and fans missed the game. You scrub a full game and watch every stand's line, then drag a baseball to set when the app nudges fans to order ahead and the rush flattens. Concept work for fictional companies.
Tableside · Food and hospitality
Read the caseConcept proposals
from the studio.
Seven sample proposals for fictional companies, each built in the client's own colors around how that buyer decides. Open one and scroll it the way a buyer would.
One link goes to the VP, the CFO, legal and procurement. Each of them opens the chapter written for them, and every chapter ends on the same signature page. This is one deal, drawn as a map.
Proposal for Calder Mechanical
The pilot starts the week after signature.
Proposal for Calder Mechanical
Proposal for Calder Mechanical
Each region trains the week before it goes live.
Proposal for Calder Mechanical
7.1Your data stays yours, with a full export at any time.
7.2Either side can end the pilot with 30 days notice.
7.3Pricing holds for twelve months from signature.
Proposal for Calder Mechanical
FFernhillfor Calder Mechanical
600 technicians over 28 weeks
$400,000One signature page for the whole deal
One link they can forward
A PDF that matches page for page
Updates after it's sent
One link goes to the VP, the CFO, legal and procurement. Each of them opens the chapter written for them, and every chapter ends on the same signature page. This is one deal, drawn as a map.
Proposal for Calder Mechanical
The pilot starts the week after signature.
Proposal for Calder Mechanical
Proposal for Calder Mechanical
Each region trains the week before it goes live.
Proposal for Calder Mechanical
7.1Your data stays yours, with a full export at any time.
7.2Either side can end the pilot with 30 days notice.
7.3Pricing holds for twelve months from signature.
Proposal for Calder Mechanical
FFernhillfor Calder Mechanical
600 technicians over 28 weeks
$400,000One signature page for the whole deal
One link they can forward
A PDF that matches page for page
Updates after it's sent
One link goes to the VP, the CFO, legal and procurement. Each of them opens the chapter written for them, and every chapter ends on the same signature page. This is one deal, drawn as a map.
Proposal for Calder Mechanical
The pilot starts the week after signature.
Proposal for Calder Mechanical
Proposal for Calder Mechanical
Each region trains the week before it goes live.
Proposal for Calder Mechanical
7.1Your data stays yours, with a full export at any time.
7.2Either side can end the pilot with 30 days notice.
7.3Pricing holds for twelve months from signature.
Proposal for Calder Mechanical
FFernhillfor Calder Mechanical
600 technicians over 28 weeks
$400,000One signature page for the whole deal
One link they can forward
A PDF that matches page for page
Updates after it's sent
Every reader,
one link.
One link goes to the VP, the CFO, legal and procurement. Each of them opens the chapter written for them, and every chapter ends on the same signature page. This is one deal, drawn as a map.
How one proposal travels through a buyer's company
Interactive pricing, a timeline your buyer can plan around and scroll-driven design that holds attention to the last page. Every proposal also ships as a matching PDF, all built around how your buyer decides.
01/ 05Done for you
closewellstudio.com/fernhill
FFernhill
One schedule for 600 technicians.
Prepared Oct 2026Valid Nov 21First-year $400K
One proposal, built for one deal
We write, design and build an immersive sales proposal for the deal you're chasing now, as a live web page and a matching PDF.
1 dealone proposal, built for the deal you're chasing
From $5K
Learn moreRFP 2026-114Section checklist
5 of 5sections, in the order requested
Every required section, in the order they asked
RFP and tender response design for formal bids, delivered as a live response and a compliant PDF.
Every sectionin the order the RFP asks for
From $10K
Learn moreFirst-year total
$400,000About $56 per technician a monthEnterprise deals priced per seat
Sales proposals for software companies selling enterprise rollouts, with pricing tiers the buyer can switch between and the cost per seat beside every total.
Per seatcost shown next to every total
From $5K
Learn more12-month retainer$100K a month
Twelve months of work, laid out launch by launch
Year-long retainers, shown month by month
Pitch proposals for creative and media agencies chasing year-long retainers, built around what the client gets each month.
12 monthsshown one launch at a time
From $5K
Learn moreWk 0Wk 7Wk 14Wk 21Wk 28
28-week site schedule2 of 3 floors open
Phasing, risk and schedule up front
Bid proposals for contractors and builders, with the phasing, site schedule and risk set out the way a facilities team reviews them.
2 formatslive bid and compliant PDF
From $7.5K
Learn moreInteractive pricing, a timeline your buyer can plan around and scroll-driven design that holds attention to the last page. Every proposal also ships as a matching PDF, all built around how your buyer decides.
closewellstudio.com/fernhill
FFernhill
One schedule for 600 technicians.
Prepared Oct 2026Valid Nov 21First-year $400K
One proposal, built for one deal
We write, design and build an immersive sales proposal for the deal you're chasing now, as a live web page and a matching PDF.
1 dealone proposal, built for the deal you're chasing
From $5K
Learn moreRFP 2026-114Section checklist
5 of 5sections, in the order requested
Every required section, in the order they asked
RFP and tender response design for formal bids, delivered as a live response and a compliant PDF.
Every sectionin the order the RFP asks for
From $10K
Learn moreFirst-year total
$400,000About $56 per technician a monthEnterprise deals priced per seat
Sales proposals for software companies selling enterprise rollouts, with pricing tiers the buyer can switch between and the cost per seat beside every total.
Per seatcost shown next to every total
From $5K
Learn more12-month retainer$100K a month
Twelve months of work, laid out launch by launch
Year-long retainers, shown month by month
Pitch proposals for creative and media agencies chasing year-long retainers, built around what the client gets each month.
12 monthsshown one launch at a time
From $5K
Learn moreWk 0Wk 7Wk 14Wk 21Wk 28
28-week site schedule2 of 3 floors open
Phasing, risk and schedule up front
Bid proposals for contractors and builders, with the phasing, site schedule and risk set out the way a facilities team reviews them.
2 formatslive bid and compliant PDF
From $7.5K
Learn moreInteractive pricing, a timeline your buyer can plan around and scroll-driven design that holds attention to the last page. Every proposal also ships as a matching PDF, all built around how your buyer decides.
01/ 05Done for you
closewellstudio.com/fernhill
FFernhill
One schedule for 600 technicians.
Prepared Oct 2026Valid Nov 21First-year $400K
One proposal, built for one deal
We write, design and build an immersive sales proposal for the deal you're chasing now, as a live web page and a matching PDF.
1 dealone proposal, built for the deal you're chasing
From $5K
Learn moreRFP 2026-114Section checklist
5 of 5sections, in the order requested
Every required section, in the order they asked
RFP and tender response design for formal bids, delivered as a live response and a compliant PDF.
Every sectionin the order the RFP asks for
From $10K
Learn moreFirst-year total
$400,000About $56 per technician a monthEnterprise deals priced per seat
Sales proposals for software companies selling enterprise rollouts, with pricing tiers the buyer can switch between and the cost per seat beside every total.
Per seatcost shown next to every total
From $5K
Learn more12-month retainer$100K a month
Twelve months of work, laid out launch by launch
Year-long retainers, shown month by month
Pitch proposals for creative and media agencies chasing year-long retainers, built around what the client gets each month.
12 monthsshown one launch at a time
From $5K
Learn moreWk 0Wk 7Wk 14Wk 21Wk 28
28-week site schedule2 of 3 floors open
Phasing, risk and schedule up front
Bid proposals for contractors and builders, with the phasing, site schedule and risk set out the way a facilities team reviews them.
2 formatslive bid and compliant PDF
From $7.5K
Learn moreThe whole deal,
in one link.
Interactive pricing, a timeline your buyer can plan around and scroll-driven design that holds attention to the last page. Every proposal also ships as a matching PDF, all built around how your buyer decides.
Our proposal design process is four steps and one team, from the first call to the proposal in your buyer's hands.
SentStep 404 / 04
Most builds are ready in 5 business days, or 48 hours on rush. You send the live link with a matching PDF, and if the buyer comes back with questions, we update both.
closewellstudio.com/fernhillLive
FFernhill
One schedule for 600 technicians.
Prepared Oct 2026First-year $400K
PDFSame proposal
Our proposal design process is four steps and one team, from the first call to the proposal in your buyer's hands.
SentStep 1Brief
You send the RFP or your deal notes. We work out who reads it, who signs off and what they're comparing you against.
Deal notesFernhill
600 technicians, 3 regions
Pilot the north first
Budget near $400K
Decide by Nov 21
Who signs3
Step 2Structure
We agree the chapters and their order, built around how this buyer decides.
Chapter orderBuilt for 3 signers
Step 3Review
We design two directions in your brand and you pick one. Then we write and build it as a live page and resolve your team's notes in rounds.
closewellstudio.com/fernhillRound 2
FFernhill
Cost per technician
$56a month
121FinanceResolved
Put the monthly figure beside the total
2Sales lead
Move the rollout weeks up a chapter
Step 4Sent
Most builds are ready in 5 business days, or 48 hours on rush. You send the live link with a matching PDF, and if the buyer comes back with questions, we update both.
closewellstudio.com/fernhillLive
FFernhill
One schedule for 600 technicians.
Prepared Oct 2026First-year $400K
PDFSame proposal
Our proposal design process is four steps and one team, from the first call to the proposal in your buyer's hands.
SentStep 404 / 04
Most builds are ready in 5 business days, or 48 hours on rush. You send the live link with a matching PDF, and if the buyer comes back with questions, we update both.
closewellstudio.com/fernhillLive
FFernhill
One schedule for 600 technicians.
Prepared Oct 2026First-year $400K
PDFSame proposal
From deal notes
to signed.
Our proposal design process is four steps and one team, from the first call to the proposal in your buyer's hands.
One buyer, one decision. Written, designed and built around how that buyer decides.
For every person who has to sign off, and every one of them who could say no.
Built for a formal review, scored line by line. Every required section, in the order they asked, plus a live version for the people who decide. Quoted by size once we've read the request.
Most builds take 5 business days. 48-hour rush delivery is 50 percent on top of the build.
Something else on your mind? Ask it in the brief and we'll answer it there.
Questions buyers ask
A proposal built as a live web page instead of a static document. The buyer reads it on any device, switches between pricing options, sees the timeline and accepts it in the browser. Every Closewell project also ships as a matching PDF.
CClosewell StudioProcessHandshake proposals start at $5K, Signature at $7.5K and Board at $10K. Add-ons are scoped into one exact price after the brief.
CClosewell StudioPricingMost builds take 5 business days from the brief. If your deadline is closer, 48-hour rush delivery is 50 percent on top of the build price.
CClosewell StudioProcessYes. Once the structure is agreed, we design two directions in your brand and show you both. You pick one, or keep parts of each, and we build the full proposal from there.
CClosewell StudioProcessYes. We design and write RFP and tender responses with every required section in the order the buyer asked for, delivered as a live proposal and a compliant PDF.
CClosewell StudioProcess5 of 11 questions · open one for more
Something else on your mind? Ask it in the brief and we'll answer it there.
Questions buyers ask
A proposal built as a live web page instead of a static document. The buyer reads it on any device, switches between pricing options, sees the timeline and accepts it in the browser. Every Closewell project also ships as a matching PDF.
CClosewell StudioProcessHandshake proposals start at $5K, Signature at $7.5K and Board at $10K. Add-ons are scoped into one exact price after the brief.
CClosewell StudioPricingMost builds take 5 business days from the brief. If your deadline is closer, 48-hour rush delivery is 50 percent on top of the build price.
CClosewell StudioProcessYes. Once the structure is agreed, we design two directions in your brand and show you both. You pick one, or keep parts of each, and we build the full proposal from there.
CClosewell StudioProcessYes. We design and write RFP and tender responses with every required section in the order the buyer asked for, delivered as a live proposal and a compliant PDF.
CClosewell StudioProcess5 of 11 questions · open one for more
Something else on your mind? Ask it in the brief and we'll answer it there.
Questions buyers ask
A proposal built as a live web page instead of a static document. The buyer reads it on any device, switches between pricing options, sees the timeline and accepts it in the browser. Every Closewell project also ships as a matching PDF.
CClosewell StudioProcessHandshake proposals start at $5K, Signature at $7.5K and Board at $10K. Add-ons are scoped into one exact price after the brief.
CClosewell StudioPricingMost builds take 5 business days from the brief. If your deadline is closer, 48-hour rush delivery is 50 percent on top of the build price.
CClosewell StudioProcessYes. Once the structure is agreed, we design two directions in your brand and show you both. You pick one, or keep parts of each, and we build the full proposal from there.
CClosewell StudioProcessYes. We design and write RFP and tender responses with every required section in the order the buyer asked for, delivered as a live proposal and a compliant PDF.
CClosewell StudioProcess5 of 11 questions · open one for more
Questions,
answered.
Something else on your mind? Ask it in the brief and we'll answer it there.
What we keep learning about proposals that get read, forwarded and signed.
Tell us the deal in a line. We'll read it and come back with a plan and a price.
Tell us the deal in a line. We'll read it and come back with a plan and a price.
Tell us the deal in a line. We'll read it and come back with a plan and a price.
What are you
bidding on?
Tell us the deal in a line. We'll read it and come back with a plan and a price.
