If you're searching for PandaDoc alternatives, you've probably noticed that the big three proposal tools look a lot alike from the outside. PandaDoc, Proposify and Qwilr all let you build a proposal from a template, send it, see when it's opened and get it signed. The differences are in the details, and in who each one is built for.
We'll walk through all three fairly, with prices from their own pricing pages. Then we'll cover the one situation none of them is designed for, which is the single big deal that can't afford to look like every other proposal in the buyer's inbox.
PandaDoc
PandaDoc is the broadest of the three. It's a document workflow tool that handles proposals, quotes, contracts and e-signatures in one place. Its pricing page lists a free plan for e-signatures (5 documents a month), Starter at $19 per seat a month and Business at $49 per seat a month, with Enterprise priced on request.
The plan you pick changes a lot. Free and Starter cap you at 5 templates. Business opens up unlimited templates, themes, custom branding, a content library, pricing tables, a product catalog, payment collection and recipient analytics. For most sales teams sending proposals, Business is the real starting point.
On design help, PandaDoc sells template services that convert your existing documents into PandaDoc templates. Its own branding page says it doesn't offer theme customization services, so the look of each proposal is up to you.
Our read is that PandaDoc fits teams that send a lot of documents, contracts included, and want one tool for all of it.
Proposify
Proposify is built around proposals specifically. Its pricing page lists Build at $39 per user a month billed annually ($49 monthly), Grow at $65 per user a month billed annually, and Scale at $107 per user a month with a $12,800 yearly platform fee that includes 10 users. Higher plans add approval workflows, user roles, custom fields and API access.
Proposify also sells design work. A custom template is a $1,500 add-on, and a $2,000 Launch Kit bundles onboarding, a custom template and 30 days of priority support.
Proposify publishes useful data too. Its 2026 State of Proposals report covers 742,137 proposals sent through its platform in 2025, with an average won deal of $16,388. Keep in mind that Proposify sells the software, so it has an interest in these numbers. Our read on that $16,388 figure is that it shows where proposal software does its best work, which is high volumes of small and mid-size deals. That's a strength. Volume is what these tools are built for.
Our read is that Proposify fits sales teams that send proposals all week and want structure, approvals and reporting around them.
Qwilr
Qwilr is the most design-forward of the three. Every proposal is a web page, and you can add interactive pricing, embedded video and an ROI calculator. Its pricing page lists Starter at $35, Growth at $55 and Scale at $75 per user a month, all billed annually. Growth needs at least 5 users and Scale at least 10. Starter is also available month to month at $49.
Qwilr sells design help in small packages. One custom template of up to 10 pages with two rounds of revisions costs $149, packages that add a consultation run $199 to $449, and a retained package of 20 documents is $1,999 a year. Its Scale plan includes premium design services. Qwilr also runs a free offer where its design team turns a static proposal into a Qwilr template in about 7 business days.
Our read is that Qwilr fits teams that care about how proposals look and want the web format without building it themselves.
How they compare
| PandaDoc | Proposify | Qwilr | |
|---|---|---|---|
| Listed starting price | $19 per seat a month | $39 per user a month, billed annually | $35 per user a month, billed annually |
| Strongest at | Documents, contracts and e-sign in one tool | Proposal workflow, approvals and reporting | Interactive web proposals |
| Design help sold | Template conversion | $1,500 custom template, $2,000 Launch Kit | $149 template, up to a $1,999 yearly package |
Every number above comes from each company's own site. Pricing changes often, so check before you buy.
Where a custom proposal fits
All three tools solve the same problem well, which is sending a lot of good-looking proposals quickly and tracking what happens to them. The design help they sell solves a related problem, which is giving you a branded template to reuse.
The one deal that decides your quarter is a different problem. On a big bid, the proposal is the one you'll be judged on, by a buying group that mostly never met you. Gartner research found B2B buyers spend just 17 percent of their buying time meeting with suppliers, so with three in the running each gets about 5 percent. The proposal does the rest of the talking.
That proposal needs someone to work out what each reader needs to see first, write it for them, and build it so it holds up when it's forwarded around. A template, however good, gives you the shell. The deal still has to be written. So if you came here looking for PandaDoc alternatives for one high-stakes bid, our honest read is that switching to Proposify or Qwilr won't change much. All three are built for volume. What changes the outcome is the work that goes into that one proposal.
You might use both
Plenty of teams will keep their proposal software and bring in a custom build for the big ones. Our read is that's the right setup for most growing sales teams. The software handles the volume, the signatures and the reporting. The custom proposal handles the handful of deals each year that are too big to send from a template. If you're weighing whether the cost makes sense, we walk through the math in what proposal design costs.
If one of those deals is on your calendar, that's the work we do. Closewell Studio writes, designs and builds one proposal for one deal, as a live web page and a matching PDF. You can see the work or start a proposal whenever you're ready.
