A one-page proposal executive summary with the headline, plan, price and next step laid out
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Executive summary builder

Write the one page the signer reads. Answer nine short prompts and watch the summary build itself.

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Made with the free Executive Summary Builder from Closewell Studio · closewellstudio.com/resources

How to use it

  1. Write the champion sentence last, once the rest is clear.
  2. Use the buyer's own words for the problem.
  3. Keep the plan to one paragraph.
  4. Put the price right next to what it buys.
  5. End with a dated next step.

Questions

How long should an executive summary be?

One page, and shorter is fine.

Should it include the price?

Yes. The executive will look for it anyway.

Is this the same as a cover letter?

No. A cover letter introduces the proposal. The summary makes the case.