First screen of the Pallister Grove concept proposal, by Closewell Studio

This is a working proposal. Open it full size and try the pricing yourself.

$12.4M of new windows we told the owner to hold

Pallister Grove office repositioning leasing proposal

A leasing brokerage was pitching an owner on 176,000 feet at 400 Quillan, the cheapest building on its avenue and still losing the tour. The proposal opens on a broker’s tour sheet with the building crossed out, and each capital item the owner ticks redraws the building and re-sorts the sheet.

We never share client details, so every proposal here is a mockup of how we design.

Commercial real estate · 176,000 feet to leaseAll the work

Pallister Grove proposal PDF, page 2, by Closewell StudioOpen the live proposal
Page 2 of the Pallister Grove proposal PDF Open the PDF

The deal

Pallister Grove seeking a 24-month exclusive from Wystan Holdings, read by the principal, the asset manager, the lender’s rep and the property manager.

What the owner needed to see

Why a building 44 percent empty kept losing tours at the lowest rent on Quillan Avenue, and how much capital would buy it back onto the sheet without pouring money into a dated building that still loses.

What we built

  • A tour sheet with a broker’s pen notes that re-sorts as the owner buys
  • A tick list that redraws the elevation and reprices the rent
  • A test fit that counts seats from desks on the drawing
  • A fee slider tied to signed feet

The seat the owner had never sat in

A leasing pitch normally opens with a logo and a market chart. This concept opens where the decision gets made. Thursday’s sheet has four buildings on it, and 400 Quillan sits last at $33.50 with a line through it. The building had been shown 31 times and three signed. The brokerage called the brokers on the other 28, and nobody had walked over rent.

You can buy first place, and we’d stop at second

Six scores out of ten decide the order, the same six a tenant’s broker uses in the cab. Lobby, terrace, systems and suites cost $21.0M, put the building second at $37.25 and earn 13.0 percent. The windows take it to first for another $12.4M, earn 8.0 percent and push rent to $39.00, a dollar over the budget on the sheet. A broker who argues against that spend has earned the right to ask for the rest.

Seats before ratios

Tour sheets get decided on headcount, and 41 tenants have leases ending by 2029. The default test fit puts a trial firm on 22,000 feet with 68 people and $819,500 of rent in year one, which is $258,500 less a year than The Ostrand. Priya Venkat draws these the night after a tour.

Four signers, one tool each

  • Ruth Wystan moves the cap rate. At 7.50 percent, $36.4M of added value less $21.0M of capital nets $15.4M.
  • Dev Ramanathan drags leasing late. The default shows fully leased in month 22 and $237,153 for each month of slip.
  • Carla Whitlow adds future funding. At $10.0M, coverage clears 1.25 times in month 13.
  • Joe Pacek picks which jobs run at night. The default takes $0.97M from a $1.26M allowance.

The lender’s rep and the property manager rarely get a leasing proposal at all, and they’re the two who can stall one.

Four initials and a Monday

There’s no retainer. At the default 128,480 feet and 2.00 percent, commission comes to $957,176 of a $1,535,523 total, and every line below it can go. Four initials start the canvass the first Monday after the last signature, with broker call notes that Friday. Four open questions sit right above the signature, from the spandrels to the lender’s credit team.

The detail that does the work

The broker’s pen note on the building changes with the ticks, from cut it to this could be the one.

This is the live proposal on a tablet, a laptop and a phone, the way each signer opens it. Tap any screen and it opens at true size, right here.

Every proposal ships with a matching PDF.

Open full screen

Page for page with the live version, for the inbox, the board pack and the printer.

PDF · 13 pages

Open the PDFPallister Grove proposal PDF, inside page, by Closewell StudioPallister Grove proposal PDF, inside page, by Closewell StudioPallister Grove proposal PDF, first page, designed by Closewell Studio

$12.4M of new windows we told the owner to hold

Pallister Grove office repositioning leasing proposal

A leasing brokerage was pitching an owner on 176,000 feet at 400 Quillan, the cheapest building on its avenue and still losing the tour. The proposal opens on a broker’s tour sheet with the building crossed out, and each capital item the owner ticks redraws the building and re-sorts the sheet.

Commercial real estate · 176,000 feet to leaseAll the work

Pallister Grove proposal PDF, page 2, by Closewell StudioOpen the live proposal
Page 2 of the Pallister Grove proposal PDF Open the PDF

The deal

Pallister Grove seeking a 24-month exclusive from Wystan Holdings, read by the principal, the asset manager, the lender’s rep and the property manager.

What the owner needed to see

Why a building 44 percent empty kept losing tours at the lowest rent on Quillan Avenue, and how much capital would buy it back onto the sheet without pouring money into a dated building that still loses.

What we built

  • A tour sheet with a broker’s pen notes that re-sorts as the owner buys
  • A tick list that redraws the elevation and reprices the rent
  • A test fit that counts seats from desks on the drawing
  • A fee slider tied to signed feet

The seat the owner had never sat in

A leasing pitch normally opens with a logo and a market chart. This concept opens where the decision gets made. Thursday’s sheet has four buildings on it, and 400 Quillan sits last at $33.50 with a line through it. The building had been shown 31 times and three signed. The brokerage called the brokers on the other 28, and nobody had walked over rent.

You can buy first place, and we’d stop at second

Six scores out of ten decide the order, the same six a tenant’s broker uses in the cab. Lobby, terrace, systems and suites cost $21.0M, put the building second at $37.25 and earn 13.0 percent. The windows take it to first for another $12.4M, earn 8.0 percent and push rent to $39.00, a dollar over the budget on the sheet. A broker who argues against that spend has earned the right to ask for the rest.

Seats before ratios

Tour sheets get decided on headcount, and 41 tenants have leases ending by 2029. The default test fit puts a trial firm on 22,000 feet with 68 people and $819,500 of rent in year one, which is $258,500 less a year than The Ostrand. Priya Venkat draws these the night after a tour.

Four signers, one tool each

  • Ruth Wystan moves the cap rate. At 7.50 percent, $36.4M of added value less $21.0M of capital nets $15.4M.
  • Dev Ramanathan drags leasing late. The default shows fully leased in month 22 and $237,153 for each month of slip.
  • Carla Whitlow adds future funding. At $10.0M, coverage clears 1.25 times in month 13.
  • Joe Pacek picks which jobs run at night. The default takes $0.97M from a $1.26M allowance.

The lender’s rep and the property manager rarely get a leasing proposal at all, and they’re the two who can stall one.

Four initials and a Monday

There’s no retainer. At the default 128,480 feet and 2.00 percent, commission comes to $957,176 of a $1,535,523 total, and every line below it can go. Four initials start the canvass the first Monday after the last signature, with broker call notes that Friday. Four open questions sit right above the signature, from the spandrels to the lender’s credit team.

The detail that does the work

The broker’s pen note on the building changes with the ticks, from cut it to this could be the one.

This is the live proposal on a tablet, a laptop and a phone, the way each signer opens it. Tap any screen and it opens at true size, right here.

Every proposal ships with a matching PDF.

Open full screen

Page for page with the live version, for the inbox, the board pack and the printer.

PDF · 13 pages

Open the PDFPallister Grove proposal PDF, inside page, by Closewell StudioPallister Grove proposal PDF, inside page, by Closewell StudioPallister Grove proposal PDF, first page, designed by Closewell Studio

$12.4M of new windows we told the owner to hold

Pallister Grove office repositioning leasing proposal

A leasing brokerage was pitching an owner on 176,000 feet at 400 Quillan, the cheapest building on its avenue and still losing the tour. The proposal opens on a broker’s tour sheet with the building crossed out, and each capital item the owner ticks redraws the building and re-sorts the sheet.

Commercial real estate · 176,000 feet to leaseAll the work

Pallister Grove proposal PDF, page 2, by Closewell StudioOpen the live proposal
Page 2 of the Pallister Grove proposal PDF Open the PDF

The deal

Pallister Grove seeking a 24-month exclusive from Wystan Holdings, read by the principal, the asset manager, the lender’s rep and the property manager.

What the owner needed to see

Why a building 44 percent empty kept losing tours at the lowest rent on Quillan Avenue, and how much capital would buy it back onto the sheet without pouring money into a dated building that still loses.

What we built

  • A tour sheet with a broker’s pen notes that re-sorts as the owner buys
  • A tick list that redraws the elevation and reprices the rent
  • A test fit that counts seats from desks on the drawing
  • A fee slider tied to signed feet

The seat the owner had never sat in

A leasing pitch normally opens with a logo and a market chart. This concept opens where the decision gets made. Thursday’s sheet has four buildings on it, and 400 Quillan sits last at $33.50 with a line through it. The building had been shown 31 times and three signed. The brokerage called the brokers on the other 28, and nobody had walked over rent.

You can buy first place, and we’d stop at second

Six scores out of ten decide the order, the same six a tenant’s broker uses in the cab. Lobby, terrace, systems and suites cost $21.0M, put the building second at $37.25 and earn 13.0 percent. The windows take it to first for another $12.4M, earn 8.0 percent and push rent to $39.00, a dollar over the budget on the sheet. A broker who argues against that spend has earned the right to ask for the rest.

Seats before ratios

Tour sheets get decided on headcount, and 41 tenants have leases ending by 2029. The default test fit puts a trial firm on 22,000 feet with 68 people and $819,500 of rent in year one, which is $258,500 less a year than The Ostrand. Priya Venkat draws these the night after a tour.

Four signers, one tool each

  • Ruth Wystan moves the cap rate. At 7.50 percent, $36.4M of added value less $21.0M of capital nets $15.4M.
  • Dev Ramanathan drags leasing late. The default shows fully leased in month 22 and $237,153 for each month of slip.
  • Carla Whitlow adds future funding. At $10.0M, coverage clears 1.25 times in month 13.
  • Joe Pacek picks which jobs run at night. The default takes $0.97M from a $1.26M allowance.

The lender’s rep and the property manager rarely get a leasing proposal at all, and they’re the two who can stall one.

Four initials and a Monday

There’s no retainer. At the default 128,480 feet and 2.00 percent, commission comes to $957,176 of a $1,535,523 total, and every line below it can go. Four initials start the canvass the first Monday after the last signature, with broker call notes that Friday. Four open questions sit right above the signature, from the spandrels to the lender’s credit team.

The detail that does the work

The broker’s pen note on the building changes with the ticks, from cut it to this could be the one.

This is the live proposal on a tablet, a laptop and a phone, the way each signer opens it. Tap any screen and it opens at true size, right here.

Every proposal ships with a matching PDF.

Open full screen

Page for page with the live version, for the inbox, the board pack and the printer.

PDF · 13 pages

Open the PDFPallister Grove proposal PDF, inside page, by Closewell StudioPallister Grove proposal PDF, inside page, by Closewell StudioPallister Grove proposal PDF, first page, designed by Closewell Studio

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Tell us the deal in a line. We’ll read it and come back with a plan and a price.

See the work

Tell us the deal in a line. We’ll read it and come back with a plan and a price.

Try

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