Terracecast media rights proposal
A streaming company was bidding for a football league’s global media rights, and eighteen club owners would vote on it. The proposal is a live broadcast in 3D, from the pitch to orbit, and the score bug reads the vote as every reader carves the world and splits the money.
We never share client details, so every proposal here is a mockup of how we design.
Sports and venues · 190 territoriesAll the work
Open the live proposalThe deal
A streaming company bidding $15.24B for ten seasons of a football league’s global media rights, read by the commissioner, eighteen club owners, the players’ union, the league’s sponsors and the regional broadcasters it needs in 176 territories.
What the owners needed to see
What their own club takes home under the bid, how many votes it has before the meeting, and what each of them gives up in viewers for a bigger check.
What we built
- A camera that rises from the pitch to orbit in 25 seconds, so one match becomes 190 territories
- A globe the reader carves into fifteen blocs, with the guarantee, the audience and the vote moving on every click
- An owners’ split with eighteen rows, each club’s number set against what we think it needs to say yes
- One Saturday around the sun, a match day followed across every time zone
The score bug is the vote
A rights bid like this is decided in one room by eighteen people, and fourteen have to say yes. So the page opens as a live broadcast, and the score bug in the corner reads YES 15, NO 3. Every tool below it moves that count, which keeps the commissioner looking at the number that decides the deal.
A bigger check that loses the room
The globe makes the trade plain. Sell every bloc to Terracecast alone and the guarantee climbs to $17.39B, but live viewers fall from 142.4M a match week to 71.3M, and the vote goes to zero. The bid as written keeps free games in the shared blocs, pays the clubs $2,136M a season on average and holds fifteen votes.
Eighteen owners, eighteen numbers
Owners do the math for their own club first. The split table shows what each one gets under any split, and the sliders start on a split that reaches seventeen. Where our read of a club’s walk-away number is wrong, the page asks that owner to say so.
The union and the sponsors get their own camera
Players see $983M a season, up from $704M, and a kick-off globe that shows who is awake for a 12:30 start. Sponsors see one physical board become six regional ones, sold separately, with the viewers and the price for each feed.
Terms a lawyer can check
Ten seasons from August 2028, $1,293M in the first season rising 3.6 percent a year, a parent guarantee, and 12 percent of revenue above 38 million subscribers back to the league. What is still open is on the page, from the Greater China partner to the tracking data license.
The detail that does the work
The last button says Move to a vote, with the count the commissioner built on the page sitting right above it.
Open it the way the buyer does.
This is the live proposal on a tablet, a laptop and a phone, the way each signer opens it. Tap any screen and it opens at true size, right here.
Every proposal ships with a matching PDF.
Open full screenThe same proposal, as a PDF.
Page for page with the live version, for the inbox, the board pack and the printer.
PDF · 10 pages



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A streaming company was bidding for a football league’s global media rights, and eighteen club owners would vote on it. The proposal is a live broadcast in 3D, from the pitch to orbit, and the score bug reads the vote as every reader carves the world and splits the money.
Sports and venues · 190 territoriesAll the work
Open the live proposalThe deal
A streaming company bidding $15.24B for ten seasons of a football league’s global media rights, read by the commissioner, eighteen club owners, the players’ union, the league’s sponsors and the regional broadcasters it needs in 176 territories.
What the owners needed to see
What their own club takes home under the bid, how many votes it has before the meeting, and what each of them gives up in viewers for a bigger check.
What we built
- A camera that rises from the pitch to orbit in 25 seconds, so one match becomes 190 territories
- A globe the reader carves into fifteen blocs, with the guarantee, the audience and the vote moving on every click
- An owners’ split with eighteen rows, each club’s number set against what we think it needs to say yes
- One Saturday around the sun, a match day followed across every time zone
The score bug is the vote
A rights bid like this is decided in one room by eighteen people, and fourteen have to say yes. So the page opens as a live broadcast, and the score bug in the corner reads YES 15, NO 3. Every tool below it moves that count, which keeps the commissioner looking at the number that decides the deal.
A bigger check that loses the room
The globe makes the trade plain. Sell every bloc to Terracecast alone and the guarantee climbs to $17.39B, but live viewers fall from 142.4M a match week to 71.3M, and the vote goes to zero. The bid as written keeps free games in the shared blocs, pays the clubs $2,136M a season on average and holds fifteen votes.
Eighteen owners, eighteen numbers
Owners do the math for their own club first. The split table shows what each one gets under any split, and the sliders start on a split that reaches seventeen. Where our read of a club’s walk-away number is wrong, the page asks that owner to say so.
The union and the sponsors get their own camera
Players see $983M a season, up from $704M, and a kick-off globe that shows who is awake for a 12:30 start. Sponsors see one physical board become six regional ones, sold separately, with the viewers and the price for each feed.
Terms a lawyer can check
Ten seasons from August 2028, $1,293M in the first season rising 3.6 percent a year, a parent guarantee, and 12 percent of revenue above 38 million subscribers back to the league. What is still open is on the page, from the Greater China partner to the tracking data license.
The detail that does the work
The last button says Move to a vote, with the count the commissioner built on the page sitting right above it.
Open it the way the buyer does.
This is the live proposal on a tablet, a laptop and a phone, the way each signer opens it. Tap any screen and it opens at true size, right here.
Every proposal ships with a matching PDF.
Open full screenThe same proposal, as a PDF.
Page for page with the live version, for the inbox, the board pack and the printer.
PDF · 10 pages



More concepts
All concepts
Harbor Point Arena
Ten years of big nights, under your name
$40Mten-year partnership
Sports and venues · $4M a year · Concept work

Sillwright
Tap through the company before you own a fifth of it
$9MSeries A at $36M pre-money
Investor funding · Series A · Concept work

Clewline
Forty-eight million dollars, stowed in five holds
$48MSeries B
Investor funding · Series B · Concept work
A streaming company was bidding for a football league’s global media rights, and eighteen club owners would vote on it. The proposal is a live broadcast in 3D, from the pitch to orbit, and the score bug reads the vote as every reader carves the world and splits the money.
Sports and venues · 190 territoriesAll the work
Open the live proposalThe deal
A streaming company bidding $15.24B for ten seasons of a football league’s global media rights, read by the commissioner, eighteen club owners, the players’ union, the league’s sponsors and the regional broadcasters it needs in 176 territories.
What the owners needed to see
What their own club takes home under the bid, how many votes it has before the meeting, and what each of them gives up in viewers for a bigger check.
What we built
- A camera that rises from the pitch to orbit in 25 seconds, so one match becomes 190 territories
- A globe the reader carves into fifteen blocs, with the guarantee, the audience and the vote moving on every click
- An owners’ split with eighteen rows, each club’s number set against what we think it needs to say yes
- One Saturday around the sun, a match day followed across every time zone
The score bug is the vote
A rights bid like this is decided in one room by eighteen people, and fourteen have to say yes. So the page opens as a live broadcast, and the score bug in the corner reads YES 15, NO 3. Every tool below it moves that count, which keeps the commissioner looking at the number that decides the deal.
A bigger check that loses the room
The globe makes the trade plain. Sell every bloc to Terracecast alone and the guarantee climbs to $17.39B, but live viewers fall from 142.4M a match week to 71.3M, and the vote goes to zero. The bid as written keeps free games in the shared blocs, pays the clubs $2,136M a season on average and holds fifteen votes.
Eighteen owners, eighteen numbers
Owners do the math for their own club first. The split table shows what each one gets under any split, and the sliders start on a split that reaches seventeen. Where our read of a club’s walk-away number is wrong, the page asks that owner to say so.
The union and the sponsors get their own camera
Players see $983M a season, up from $704M, and a kick-off globe that shows who is awake for a 12:30 start. Sponsors see one physical board become six regional ones, sold separately, with the viewers and the price for each feed.
Terms a lawyer can check
Ten seasons from August 2028, $1,293M in the first season rising 3.6 percent a year, a parent guarantee, and 12 percent of revenue above 38 million subscribers back to the league. What is still open is on the page, from the Greater China partner to the tracking data license.
The detail that does the work
The last button says Move to a vote, with the count the commissioner built on the page sitting right above it.
Open it the way the buyer does.
This is the live proposal on a tablet, a laptop and a phone, the way each signer opens it. Tap any screen and it opens at true size, right here.
Every proposal ships with a matching PDF.
Open full screenThe same proposal, as a PDF.
Page for page with the live version, for the inbox, the board pack and the printer.
PDF · 10 pages



More concepts
All concepts
Harbor Point Arena
Ten years of big nights, under your name
$40Mten-year partnership
Sports and venues · $4M a year · Concept work

Sillwright
Tap through the company before you own a fifth of it
$9MSeries A at $36M pre-money
Investor funding · Series A · Concept work

Clewline
Forty-eight million dollars, stowed in five holds
$48MSeries B
Investor funding · Series B · Concept work

What are you bidding on?
Tell us the deal in a line. We’ll read it and come back with a plan and a price.

What are you bidding on?
Tell us the deal in a line. We’ll read it and come back with a plan and a price.

What are you bidding on?
Tell us the deal in a line. We’ll read it and come back with a plan and a price.
