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Buying committee map
Most of the people who decide your deal will never take your meeting. Map them anyway, so your proposal speaks to every one of them.
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Made with the free Buying Committee Map from Closewell Studio · closewellstudio.com/resources
How to use it
- 01Add everyone you know of, starting with your champion.
- 02Ask your champion who else will need to be comfortable before this is approved.
- 03Place each person by influence and stance.
- 04Fill in what each one worries about and what they need to see.
- 05Use the chapter plan to build a proposal with a section for every reader.
Questions
How many people should be on the map?
Enough to cover every role that can say no. On most big deals that's four to six functions.
What if we can't reach a decision maker?
Write a chapter for them in the proposal. It's often the only thing from you they'll read.
Should we share this with the buyer?
No. It's a planning tool for your side. Share the plan that comes out of it.
Related reading
- Writing a proposal for a buying committee
- Multithreading in sales
- Selling to a CFO who won't take the meeting
Want the whole proposal written, designed and built for one deal? See how we work.