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Cost of delay calculator
Waiting feels free to a buyer. Show them what each month costs, using numbers they gave you.
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Made with the free Cost of Delay Calculator from Closewell Studio · closewellstudio.com/resources
How to use it
- 01Ask the buyer what the problem costs them today, in hours or dollars.
- 02Enter each cost with where it came from.
- 03Be honest about how much of it your solution removes.
- 04Copy the sentence into your proposal or your follow-up note.
Questions
Isn't this a pressure tactic?
Not when the numbers are theirs. It helps the buyer weigh waiting as a real choice with a real cost.
What if the buyer hasn't shared any costs?
Ask. If they can't give you a number, describe the cost in plain words and leave the calculator for later.
Where should this go in a proposal?
On the CFO page, next to the investment.
Related reading
- Losing deals to no decision is often a proposal problem
- Selling to a CFO who will never take your meeting
- When to follow up on a proposal, and what to say
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