All free tools
Proposal ROI calculator
Build a return the CFO can check, using the buyer's own numbers. No borrowed benchmarks, and every assumption on the page.
Everything you type stays in this browser. Nothing is sent to Closewell.
Made with the free Proposal ROI Calculator from Closewell Studio · closewellstudio.com/resources
How to use it
- 01Enter the full cost, including anything the buyer pays on their side.
- 02Add each benefit with the buyer's own numbers, and note where each one came from.
- 03Set a confidence level you could defend to their finance team.
- 04Check the conservative case. That's the one most CFOs read first.
- 05Print the CFO page and put it in your proposal.
Questions
What confidence level should we use?
Whatever you could defend line by line. If a benefit depends on behavior change, lower it.
Should we show the conservative case to the buyer?
Yes. A modest return the CFO can check is more persuasive than a big one they can't.
Can the buyer change the numbers?
In a live web proposal, yes. That's one of the add-ons we build for clients.
Related reading
- Selling to a CFO who won't take the meeting
- How to present pricing in a proposal
- Is a custom proposal worth it?
Want the whole proposal written, designed and built for one deal? See how we work.